Larry Weber CEO, Racepoint Global

Larry Weber

@thelarryweber

In the summer of 2001, Larry Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world’s largest public relations firm. After leaving Interpublic, he founded Boston-based Racepoint Global, which provides integrated communications services to enterprise and emerging companies in the technology, health and science markets. He is the author of six books on marketing, technology, and leadership. In January 2019, Larry released his latest book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose.

Larry is a globally known expert on public relations and marketing services, founder of several successful public relations and interactive marketing agencies and author of six forward-thinking marketing books. Recognized as a thought leader on the convergence of technology, the Web, and communications, Larry has helped both enterprise and emerging companies become powerhouse brands; his client experience includes ARM, AT&T, Boston Scientific, Coca-Cola, General Electric, General Motors, IBM, John Deere, Kaiser Permanente, Microsoft, PTC, Panasonic, the Pittsburgh Steelers, SAP, and Verizon Wireless.

Larry has nearly 40 years of experience as CEO of both mid- and large-scale companies. He is co-founder and chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. Additionally, he sits on the Board of Directors for Pegasystems, Inc. (PEGA) in Cambridge, Mass. and Macromill Group (TYO:3730) in Japan. In January 2019, Larry released his latest book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose, published by John Wiley & Sons, Inc. Authentic Marketing discusses the need for all companies to have a corporate purpose in order to capture the hearts and minds of today’s audiences.

 

 

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