Larry Parnell, GWU Graduate School of Political Management Director, GWU Master's in Strategic Public Relations
Lawrence J. Parnell, M.B.A. is an award winning Public Relations professional and academic who is an Associate Professor and director of the George Washington University Master’s in Strategic Public Relations program. He also operates Parnell Communications, a strategic communications and leadership training advisory firm.
During a 35-year career in the private and public sector, he worked in government, corporate and agency settings and in national political campaigns. He was recognized as PR Professional of the Year (2003) by PR Week and was named to the PR News Hall of Fame in 2009. The GW Master’s program was named the “Best PR Education Program” for 2015 by PR Week.
He is a frequent author and speaker on communications strategy, crisis and issues management, leadership skills and Corporate Social Responsibility (CSR) at industry conferences and universities around the world.
He is the co-author or a forthcoming public relations textbook – “Introduction to Strategic Public Relations – Communicating Effectively in a Socially Responsible World” due out in Spring 2018 from Sage Publishing. He has also contributed as a co-author of a chapter in Nation Branding and Public Diplomacy (Peter Lang publishing) published in Spring 2017.