Larry Parnell – GWU Graduate School of Political Management Director, GWU Master's in Strategic Public Relations
Lawrence J. Parnell, M.B.A. is an award winning Public Relations professional and academic who is an Associate Professor and director of the George Washington University Master’s in Strategic Public Relations program. He has served in this role for 10 years, and built the GW Master’s program into one of the best known and admired programs in the US. He also operates Parnell Communications, a strategic communications and leadership training advisory firm. In this role he advises government, corporate and non-profit organizations on executive development and strategic communications.
Prior to coming to GW, he had a successful 35-year career in the private and public sector. He has worked in government, corporate and agency settings and in national, state and local political campaigns. He was recognized as PR Professional of the Year (2003) by PR Week and was named to the PR News Hall of Fame in 2009. The GW Master’s program was named the “Best PR Education Program” for 2015 by PR Week.
He is a frequent author and speaker on communications strategy, crisis and issues management, leadership skills and Corporate Social Responsibility (CSR) at industry conferences and universities around the world. He routinely is consulted for comment and observations on communications issues by the national, business and PR trade media.
He is the co-author of a new public relations textbook – “Introduction to Strategic Public Relations – Communicating Effectively in a Socially Responsible World” from Sage Publishing. In its first year, (2018) the text has been adopted by over 25 leading undergrad PR programs across the country. He also contributed as a co- author of a chapter in Nation Branding and Public Diplomacy (Peter Lang Publishing) published in Spring 2017. The chapter he co-wrote focuses on CSR and government communications on a global scale.