Keith Green, Guinness World Records VP of Marketing & Commercial Sales
Keith Green, APR has been VP of Marketing & Commercial Sales at Guinness World Records since 2015. His background in entertainment and events seems a perfect match working for one of the world’s most fun and recognizable brands. He spent six years in the NBA for the Philadelphia 76ers, nine years in the NASCAR field as the Director of Public Relations for two different racetracks and eight years for Synergy, an award-winning events agency in New Jersey. Keith’s experience also includes several adjunct faculty positions, where he’s shared his sports marketing and PR experience with undergraduate and graduate students. He is a proud, two-time graduate of Temple University, with a B.A. in Journalism and M.Ed. in Sports Administration.
At Guinness World Records he oversees two key areas out of the company’s New York City office:
1. Commercial sales surrounding the company’s adjudication and licensing products.
2. B2B marketing to companies of all types and sizes, including Fortune 500 brands, non-profits and educational institutions. Those companies work with GWR to advance their business objectives by harnessing the power of record breaking.