KAI FANG – Ogilvy EVP/Executive Creative Director
Kai recently joined the Ogilvy Washington office in 2015 to lead a world-class, award-winning creative department and spark a creative renaissance at one of DC’s premiere PR-led agencies. He is responsible for setting the creative tone and maintaining the standard and quality of the creative work across the office.
With nearly two decades of agency experience developing digital and traditional communications for both Fortune 500 companies and leading advocacy groups across the country, Kai specializes in developing compelling content that engages audiences.
In the DC office, Kai is leading the current digital initiatives for the SAP National Security website and FEMA’s augmented reality experience, helping American’s visualize flood risk in an innovative new way. Across the Ogilvy network, he is creative point on the content and development for the American Chemistry Council’s Plastics Make it Possible® campaign, which encourages consumers to contribute to sustainability by recycling plastics and seeking out recycled-plastic products. Kai is also helping consumer brands like Five Guys and Glenmorangie find their brand voice and connect with audiences through emotional engagement and storytelling.
Prior to joining Ogilvy Washington, Kai was the head of the creative department and national discipline lead at Digital Management Inc, overseeing a staff of 25 across multiple offices. As an equity member of the executive management team responsible for overall agency leadership and growth, he directly influenced business development, utilization, integration, staffing, budgets, internal marketing and creative vision. His clients included Volkswagen, Audi, AOL, Marriott and he lead the pitch that won the Hershey’s Chocolate World mobile app account for the agency.
Preceding his time at DMI, Kai was the Chief Creative Officer and equity partner at Big River Advertising, a 30 person independent advertising agency based in Richmond, VA. During his tenure, he improved the quality of the work and transformed the culture from a traditional agency structure to a fully integrated, digitally focused firm. His work for Lumber Liquidators garnered accolades from Adweek for the first time in the agency’s history and led to being awarded the agency of record for one of the largest retailers of hardwood flooring. He also created the first comprehensive digital and social media campaign for sweetFrog, which resulted in measured viral impressions up 949%, engagement up 1606% and 2045% fan growth. By the time Kai left the agency, Big River had experienced it’s most profitable year to date.
Kai’s creative work has been recognized by industry awards such as Communication Arts, One Show, Emmy’s, Creativity and includes Best of Show honors in the DC Addy’s. He is an active member of the community having worked with many non-profits including The Doorways, Unbound RVA, National Children’s Center and the Freedom to Choose Foundation.
Kai obtained his bachelor of arts degree in Advertising with honors from the Art Center College of Design in Pasadena, CA. He went on to complete a terminal degree in the arts by earning a Master of Fine Arts in Film and Electronic Media with distinction from American University. Most recently, he completed a second Master of Arts degree in Spiritual Psychology from the University of Santa Monica.