Erica Klinger Director of Marketing - Association for Accessible Medications
A seasoned digital marketing strategist with an expertise in content development, campaign optimization and digital advertising, Erica Klinger is responsible for helping some of the most consequential and impactful brands and non-profits tell their stories to audiences that matter. Erica’s strategic vision and data-driven approach have helped Fortune 500 companies and major non-profits generate unprecedented audience growth and bottom-line impact.
Currently, Erica is the Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar treatment options. At AAM, Erica uses emerging digital and social media marketing techniques to convene and educate a diverse group of stakeholders to achieve priority goals.
Prior to joining AAM, Erica was the Director of Interactive Promotion and Strategy at St. Jude Children’s Research Hospital and the Director of Marketing at Seattle Foundation. Erica has held VP channel strategy, creative director, senior digital strategist and web developer roles at digital agencies and directed the digital creative, applications and ad campaigns for Fortune 500 companies including Hilton Worldwide and FedEx.