Charlotte Reilly Vice President - Powell Tate/Weber Shandwick
Charlotte is a solutions-oriented digital strategist, with more than a decade of experience leading integrated marketing and communications initiatives in the health, technology and lifestyle sectors. She’s passionate about connecting brands and causes to consumers in a meaningful and beneficial way. At Weber Shandwick, she has advised clients like A Fresh Look (a farmer-funded GMO advocacy campaign), Jigsaw (an Alphabet subsidiary), E&Y’s FAAS division and Huntington Ingalls Industries, with an expertise in developing targeted channel and content strategies that engage diverse audiences.
Prior to joining to Weber Shandwick, she was an Associate Director at Ketchum, where she led digital strategy and client services for AARP Services Inc., Beiersdorf (Eucerin) and a B2B automotive Fortune 500 corporation (KAR). During her time there, she also launched an online digital safety campaign for Allstate, conducted a global communications audit for Whirlpool and helped rebrand/relaunch a national manufacturing association.
She has received bachelor’s degrees in both Business and Kinesiology from Indiana University in Bloomington and earned her master’s degree in Public Relations at the University of Miami.