Working with Reporters in the New Media Relations Environment

Washington Post business columnist Steve Pearlstein authored a controversial column,  “’No Comment’: The Death of Business Reporting” that focused on the relationship – or lack of it – between reporters and PR departments. In this session, Pearlstein and Vandana Sinha, managing editor of the Washington Business Journal, discuss their perceptions of how the reporter-PR department dynamic has changed and how to improve the media relations landscape. This session, moderated by Sonya Gankar of the Newseum, will also feature two corporate PR experts.

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