What PR Pros Can Learn from Today’s Buzziest News Outlets

As a result of this highly interactive workshop, you’ll learn a baker’s dozen of battle-tested tactics to ensure that your next news release sparks the attention it deserves. Topics covered include: The things you’re doing — which you likely don’t even realize — which drive reporters nuts and make them ignore you; the right way to incorporate images, videos, and links into your releases; how to write a headline that ignites a reporter’s curiosity (without falling prey to sensationalism); why you should always write a sub headline; and, the best — and worst — ways to distribute your release.

Powered by Khore by Showthemes