Shared Media: PR’s Vital Role

Paid, owned and earned media have a new step sister called shared media.  In this session, Donna Spurrier, CEO of Spurrier Group and Andrew Sklerov of Goodway Group will talk about today’s media landscape as well as the important role of shared media, and how it can be amplified along with paid media tactics to build better, more effective campaigns for maximum ROI.  They will also offer examples of successful campaigns and tactics that can be used to extend the life and reach of your campaigns.


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