Shaping the Story: How Data Visualization Drives Better Communication

Today, communicators have access to more data than ever before, giving them powerful assets to tell stories. But how can the contents of spreadsheets and databases be transformed into tools that effectively reach journalists and the public? Data visualization is an increasingly popular approach to unlock the potential in an organization’s data. This panel will discuss the rules and tools of data visualization and provide real-life success stories.

You will learn how: Honda North America uses an interactive mapping tool to show policymakers where the company is investing across the United States; The State of Florida made public school grades and performance available to parents across the state through its Know Your Florida School platform; and, The American Forest & Paper Association transformed its sustainability report into an interactive experience that conveys the industry’s progress against six core focus areas.


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