Using Research to Build Campaigns and Engage the Media

Research is kind of an unsung hero of the PR skill set but a fundamental element of nearly all the work we do. It helps you strategize; it provides more informed advice, and it can help you choose your next tactic. In some media campaigns, it can also be designed and prepared specifically with journalists in mind. This session will delve into the best practices of research today and how it can also be properly prepared for media scrutiny and campaign success.

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