Ready, Fire, Aim! How (Not) To Plan Your Next Video

What makes a great video and what is the thought process behind getting it made? This panel will explore the strategy, creative, and logistics involved in producing videos that activate people and inspire change. From the perspective of the client, agency and production team, we’ll tackle topics including building teams for effective collaboration, producing for your target audience, improving ROI on video projects, and how to ensure your next video goes viral (hint: you can’t). But we hope to improve your odds through a vibrant discussion and exchange of best practices.

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