Re-founding an Agency: Ogilvy’s Next Chapter
In 2018, Ogilvy announced its re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. Continuing their “Next Chapter” transformation journey, the company’s rebranding efforts introduced a new organizational structure and brand identity. Ogilvy’s new organizational design will empower the agency to put clients at the center and to create sustained brand value. Learn how a 70-year old iconic advertising agency has redefined the company and is serving as a new model for the entire industry.