Newsjacking: Riding the Headline Wave

Despite the growing number of options available to report and consume news, it’s increasingly difficult for messages to break through. Instead of creating new storylines, many communicators are finding creative ways to pivot off current headlines to generate attention for their brand, product, issue or cause. This session will discuss the benefits – and potential pitfalls – of such tactics from unique non-profit, corporate and media perspectives.

Powered by Khore by Showthemes