Keynote – How The Changing Media Landscape Is Affecting News and Social Media
Axios’ Media Editor Sara Fischer will discuss how in a hyper-connected world, there’s never been more opportunities for PR professionals to get out their key messages and shape their corporate narratives. But with those opportunities come challenges. How do you ensure your messaging in a brand safe environment and capture the attention of overwhelmed consumers? Sara will discuss these trends in a keynote presentation, and will also discuss topics relevant to today’s PR professionals – such as the evolution of media reporting, writing headlines and copy for the digital age, and leveraging new media formats like podcasts and streaming.