Engaging Influencers for Business & Government Audiences

Consumer brands have been using influencer communications’ in the digital era very successfully.  Handbag placement on a famous celebrity Instagram post?  Check!  But where does this leave companies selling to business and government audiences?  This session will explore the tactics of influencer engagement in the enterprise market, where social media following isn’t always indicative of influence.  As public relations professionals more directly support the sales and ‘social selling’ model, this session will provide a roadmap of how to leverage an increasingly fragmented set of channels.

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