Shaping Discussions through Digital Advocacy
The term, “digital advocacy”, broadly encompasses the use of technology and online activities to shape the behaviors and opinions of targeted audiences around policy discussions relevant to brands, issues or causes. According to a recent survey conducted by the Public Affairs Council, over 60 percent of their respondents met their primary objective by utilizing some type of online tools. These tools include social media platforms and mobile devices and have transformed the way the public can influence the policymaking process or simply reach key influencers.
This session brings experts in the field of digital advocacy together to discuss the tools and techniques, as well as examples, of how they have been successful in recent campaigns.