Words Matter: Crisis Communications in the Age of Social Media

Planning for a crisis is one playbook; crisis response is entirely different. Throughout his career, Jarvis Stewart has counseled global industry and government leaders on news-breaking issues that require strategic planning and deft response.  His recent work counseling Virginia Governor Ralph Northam is only one name on a long list of clients he has helped through his career, including Charlottesville Area Community Foundation, Genesis Motor America, Jamba Juice, Toyota, Shell Oil, and Walmart.

Dr. Mitchell E. Marovitz, APR and the Chairman of the Public Relations Program and Collegiate Professor at the University of Maryland University College, will have a fireside chat with Stewart and talk about Stewart’s approach to crisis communications, how he counsels his clients and the way he develops and prepares the messaging to help his clients properly respond to controversial issues.

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