Communicating Our Country’s Best Assets Through Strategy and Planning

Since its creation, Brand USA’s marketing efforts have generated more than 6 million international visitors and nearly $22 billion in incremental spending. But, what does it take to sustain these trends? Learn more from Anne Madison, chief strategy and communications officer for Brand USA. Anne will be joined by Melissa Harrison (Ogilvy) for a one-on-one chat on how to successfully implement effective strategies, planning, communications, public policy and research.

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