Carmel McDonagh Senior Vice President of B2G & PR and Partner, Yes& Agency

Carmel McDonagh

Builder of Teams and Leader of Teams. Strategic marketing & events professional in Public Sector. Federal Advisory Board builder.

Have helped create and execute content marketing, PR, thought leadership, and communication campaigns (events, digital, media,) for the best and brightest companies in the Public Sector IT and B2B marketplace. Exceptional understanding of Federal IT, State & Local IT and Systems Integrator marketplace.

Team motivator bringing a collaborative approach with an innovative mindset.

Core skills include comprehensive knowledge of project management, marketing operations, content marketing, brand marketing, demand generation, audience development, media relations, attendee & exhibitor marketing, ad campaign management & measurement and marketing services. Exceptional track record in planning, development, implementation and execution of marketing strategy for brands, events, websites and publication launches/re-launches, plus custom projects. Full suite of promotional capabilities (radio, media-earned, paid & owned, digital, webcasts, whitepapers, events and demand generation).

Personal: Skilled presenter (SISO, FOLIO, GAIN etc.) Dynamic, loyal and dedicated.

Board: ABM Marketing Services Board, former Vice-Chair of ABM Audience Development Committee, Former Member of BPA Audience Development Board

Winner of Folio Mentor Award (2014)


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