Kathy Baird, Ogilvy Public Relations EVP Content and Social
Kathy joined the Ogilvy Public Relations Washington, DC office in 2013 and serves as the lead for the strategy, digital and social teams. Kathy oversees large integrated programs that incorporate digital and social channels across the disciplines of reputation management, public relations, marketing and advertising. Her client experience at Ogilvy includes integrated strategy for MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, Caterpillar, UN Foundation and USAID.
Prior to joining Ogilvy, Kathy worked at FleishmanHillard where she led the integrated marketing team and some of the agency’s largest global integrated accounts. Her client list included Visa, Inc. where she led digital reputation campaigns across corporate communications initiatives, a trade association-based issues campaign for the snack foods industry and a paid media program for an energy association. Additional clients included Frito-Lay, Bloomberg, Booz Allen Hamilton, Sandoz, National Confectioners Association, Federal Trade Commission, Smithsonian Institute and Saudi Aramco among others. She also worked at Mindshare Interactive Campaigns where she led digital strategy programs for Easter Seals, Human Rights Campaign, UNICEF, Georgetown University, Pfizer and Novartis. Her work has earned several awards, including the Cannes PR Lion Shortlist Award, American Marketing Association M Award, the Pollie Award, and the Addy Award.
Kathy has also held global positions at several telecommunications companies, including MCI, WorldCom, UUNET, and WorldSpace, where she managed and executed large-scale branding and online marketing programs. These included digital crisis communications through the WorldCom bankruptcy, the development of corporate Web strategy, e-commerce, and online account management, as well as several large global rebranding initiatives, including the rebrand of WorldCom to MCI post-bankruptcy.
Kathy is the co-founder of The Unified Scene Theater, an improv comedy studio in Washington, DC. She also sits on the board of Story District, a Washington, DC based storytelling organization. Kathy earned her Bachelor’s degree in Political Science from The George Washington University, and an International Master’s degree in Business Administration from Georgetown University. Kathy is an adjunct professor for Digital Strategy at Georgetown University for the Public Relations and Corporate Communications Graduate School. Kathy created the school’s first digital strategy curriculum and has taught classes at the University since 2008. She studied theater at the American Academy of Dramatic Arts in New York City. In her spare time she enjoys music, storytelling, improv comedy and fitness activities.