Emily Gustafson, American Hospital Association Director of Digital Media
Emily Gustafson is the Director of Digital Media at the American Hospital Association (AHA). She is responsible for developing and executing of AHA’s digital media strategies to promote the association’s policy and advocacy goals. Most recently, she is spearheading AHA’s digital campaign Advancing Health in America, which is aimed at telling the hospital story to a consumer audience. She also is responsible for cultivating AHA’s social media communities to increase engagement and discussion around America’s hospitals and health systems. Prior to joining the AHA, Emily served as the Associate Director of New Media and Special Projects for the National Health Council (NHC), a nonprofit representing the nation’s leading patient advocacy organizations. At the NHC, Emily was instrumental in concept design and building a web research database that served over 100,000 researchers and health funders. She developed effective strategies to administer the organization’s numerous websites, in addition to being responsible for digital strategies related to social media and grassroots advocacy. Emily graduated from James Madison University with a B.A. in political science.