Virtual Reality for the PR Playbook

Virtual Reality is on the cusp of entering the PR tactical playbook. The storytelling elements of PR campaigns and projects lend themselves to the use of VR but not many practitioners are fully aware of how it can be conceptualized and executed. This session will get into the kinds of content that PR experts might want to produce, depending on the intended audience and ultimate goals.

Expect this session to also include some examples of recent client work by the moderator and speakers, and a discussion of the technological nuts and bolts of using VR for reaching a broad audience today and in the near future.

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