Media Training: How to Simplify Complex Messages
One of the biggest challenges PR professionals have is preparing a client to talk with the media about a complex topic. In this session Karen and Carmie will delve into working with clients whose messages are difficult or hard to translate to a general audience. Through case studies and personal experiences and tips, they will talk about turning jargon and complex issues into digestible “media-friendly” sound bites. In 45 minutes you will learn how to turn potential confusion into clarity!