Crisis Communications in A Fake News Environment
According to The Wall Street Journal, “As President Donald Trump calls out specific corporations, not only is he fueling an unprecedented amount of anxiety among executives, he also is creating an influx of business for public relations agencies.”
This is the year we’ve added two new categories to the crisis lexicon: Fake News and Trump Tweet. Both have caused our organizations and clients to either preemptively prepare for a different kind of “what if” scenario, or reactively respond to an unprovoked attack. Either way, the stakes have been elevated to protect our reputation.
This session is bringing together three local crisis experts to talk about how they are advising their clients within a changing media environment and how they work proactively to monitor and keep on top of growing issues and concerns.