2016 AGENDA: 2017 TBA SOON Friday, June 10, 2016

8:00 – 8:50
Atrium Lobby
8:50 – 9:00
Phil Rabin, Editor, Capitol Communicator
Robert Udowitz, Principal, RFP Associates
9:00 – 9:30
KEYNOTE: Behind the Lens: How the World's Leading Legacy Media Brand is Reinventing Itself (details)
Susan Goldberg, Editor in Chief, National Geographic Magazine 
9:30 – 10:15
PANEL: Media Relations in the Digital Age (details)
Moderator - Lisa Matthews, Vice President, Hager Sharp
Panelists - Donna Leinwand Leger, Breaking News Editor, USA Today
Panelist - Rhonda Colvin, Video Planning Editor, The Washington Post
Panelist - William Dobson, Chief International Editor, NPR
Panelist - Carole Feldman, Director of News Operations & Finance, Associated Press
10:15 – 10:30
10:35 – 11:20 Concurrent
PANEL: Beyond Interruption: How Social Media is Defining the New Era of PR (details)
Moderator - Anthony Shop, Co-Founder and Chief Strategy Officer of Social Driver
Panelist - Jason Townsend, Deputy Social Media Manager at NASA
Panelist - Briana Washington, Public Affairs Specialist, Honda
Panelist - Julie Weber, Director, Corporate Communications, Scoop New Group
10:35 – 11:20 Concurrent Room B&C
PRESENTATION: Brand Video Communications Report Maximizing ROI through Earned Media and Analytics
Doug Simon, President and CEO, D.S. Simon
Marissa Cazem, PR and Communications Officer, Talkwalker
11:30 – 12:15 Concurrent
FIRESIDE CHAT: Native Advertising: What it Means to Public Relations (details)
Mary Engle, Director of Federal Trade Commission's Advertising Practices
Pam Jenkins, President, Powell Tate
11:30 – 12:15 Concurrent
Rooms B&C
PANEL: Technologies, Trends and Disruptions: Assessing, Guessing and Blessing All the Change that is Occuring in Communications and PR Today (details)
Moderator - Joe Witte, ISEBOX
Panelists - Peter LaMotte, Chief Digital Engagement Officer, Levick
Panelist - Tyler Suiters, Senior Director of Communications, Consumer Technology Association
Panelist - Kathy Baird, EVP Content and Social, Ogilvy Washington 
12:15 – 1:30
12:45 – 1:30
KEYNOTE: Brain, Behavior, Story: How Science is Revealing Most Communications Efforts are Dead Wrong (details)
Chris Graves, Chairman, Ogilvy Public Relations 
1:45 – 2:30 Concurrent
PANEL: The Impact of Convergence on Public Relations and Public Affairs (details)
Moderator - Cary Hatch, CEO, MDB Communications
Panelists - Greg Johnston, Creative Director, agencyQ @grj325
Panelist - Mimi Carter, SVP, U.S. General Manager, Environics Communications
Panelist - Chintimini Meadow Keith, Vice President, Head of Integrated Production, Edelman DC Digital
1:45 – 2:30 Concurrent
Room A
PRESENTATION: Spot On: Why Measurement is Key to Social PR Success (details)
Shonali Burke, Shonali Burke Consulting
Johna Burke, Executive Vice President, BurrellesLuce
1:45 – 2:30 Concurrent
Rooms B&C
Panel: A Resurgence In Research (details)
Moderator: Mitch Marovitz, Ph.D., APR, Chairman, Public Relations Program at the University of Maryland University College
Panelist - Christopher Lawrence, Director of Research, Finn Partners DC
Panelist - Charles S. Cowdrey, Senior Vice President, of Political Strategy, National Cable Communications
Panelist - Sultana F. Ali, APR, Communications Officer, The Pew Charitable Trusts
2:45 – 3:30 Concurrent
Rooms B&C
PANEL: Crisis Communications Issues and Ethics (details)
Moderator - Robert Udowitz, Principal, RFP Associates
Panelist - Samantha Villegas, APR SaVi PR
Panelist - Julie Murphy, Senior Vice President and Partner, Sage Communications
Panelist - Kristin Palmer, Vice President Media Relations AARP
2:45 – 3:30 Concurrent
WORKSHOP: Media Training: How to Simplify Complex Messages (details)
Karen Addis, Senior Vice President, Van Eperen
Carmie McCook, President, Carmie McCook & Associates
2:45 – 3:30 Concurrent
Room A
PRESENTATION: The "New Rules" of PR Writing: Why Practioners Must Get in Sync, Bring Their Employers Along (details)
Don Bates, APR, writing instructor, New York University and Founding Director, Master's Degree in Strategic Public Relations at the Graduate School of Political Management, George Washington University
3:30 – 3:45
3:45 – 4:30 Concurrent
PANEL: Women in Digital: Tech, Inclusion and Innovation (details)
Moderator - Christine Johnson, Managing Strategist, Social Driver
Panelist - Elizabeth Rojas Levi, Director of Public Affairs, Nokia
Panelist - Kelly Aratoon, Manager Digital Media & Content, National Sleep Foundation 
Panelist - Frances Holuba, Director of Social Enterprise at POLITICO
Panelist - Erica Schlaikjer, Creative Strategist at Huge / Founder of Benevolent Media
3:45 – 4:30 Concurrent
Room A
PANEL: What Organizations Can Learn from the 2016 Presidential Campaign (details)
Moderator - Shane D'Aprile, co-owner Campaigns & Elections
Panelists - Margie Omero, Executive Vice President, Public Affairs at PSB Research
Panelist - Robert Blizzard, Partner at Public Opinion Strategies
Panelist - Doug Usher, Managing Director at Purple Strategies
3:45 – 4:30 Concurrent
Room B&C
PRESENTATION: Creating Your Powerful Advocacy Brand (details)
Moderator - Eric Gilbertsen, Executive Vice President, Digital Strategy, RepEquity
Panelist - Sylvia Aguilera, APR, Director Global Government and Public Affair's McDonald's Corporation
4:30 – 5:30

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