AGENDA Friday, June 2, 2017

8:00 – 8:50
Auditorium Lobby
REGISTRATION, BREAKFAST, NETWORKING, EXHIBITS 
8:50 – 9:00
Auditorium A
OPENING REMARKS
Phil Rabin, Editor, Capitol Communicator
Robert Udowitz, Principal, RFP Associates
9:00 – 9:45
Auditorium A
KEYNOTE: For the Record:	Making it Official with	Guinness World Records (details)
Keith Green, VP of Marketing & Commercial Sales at Guinness World Records 
9:45 – 10:30
Auditorium A
PANEL: Fast, Flexible and Never Fake: How Journalists are Looking to do their Jobs Within the Changing News Landscape (details)
Moderator - Sonya Gavankar, Newseum
Panelist - Jennifer Williams, Deputy Foreign Editor, Vox
Panelist - Scott Thuman, Chief Political Correspondent, WJLA
Panelist - Phoebe Connelly, Senor Producer/Video, Washington Post Multimedia
10:30 – 10:45
Auditorium Lobby
COFFEE, NETWORKING, EXHIBITS
10:45 – 11:25 Concurrent
Auditorium A PRESENTATION: Shared Media: PR's Vital Role (details) Donna Spurrier, CEO and Executive Media Strategist, Spurrier Group Andrew Sklerov, Account Director, Goodway Group
10:45 – 11:25 Concurrent
Auditorium B PANEL: Skills You Need to be a Success: Perspectives from Top Headhunters (details) Moderator - Larry Parnell, Associate Professor and Director of the George Washington University Master’s in Strategic Public Relations Program Panelist - Pepper Lunsford Binner, President and Founder of PLBsearch Panelist - Michael Patino, Founder, Patino Associates Panelist - Bill O’Leary, Partner, Heidrick & Struggles
10:45 – 11:25 Concurrent
News Room PRESENTATION: Stay Agile: A Website Launch is Only the Beginning (details) Greg Kihlström, Founder and CEO at Carousel30
11:30 – 12:15 Concurrent
Auditorium A PRESENTATION: Media Training: Vital Tips for More Meaningful Media Interviews (details) Drew Levinson, Senior Vice President, Hill+Knowlton Strategies
11:30 – 12:15 Concurrent
Auditorium B
PANEL: Association CCOs Discuss Their Roles in a Quick-Changing Communications Environment (details)
Moderator - Pam Jenkins, President, Powell Tate
Panelist - Jeff Joseph, Senior Vice President of Communications and Strategic Relationships for the Consumer Technology Association
Panelist - Erin Streeter, Senior Vice President of Communications at the National Association of Manufacturers
Panelist - Christian Clymer, Vice President of Public Affairs & Communications for the Pharmaceutical Research and Manufacturers of America (PhRMA) 
12:15 – 1:30
Atrium & Auditoriums
LUNCH
1:45 – 2:15
Auditorium A
KEYNOTE: Nimble is the New Norm: Communicating Effectively in a Constantly Changing Environment (details)
Martha Boudreau, Chief Communications & Marketing Officer, AARP 
2:25 – 3:10 Concurrent
Auditorium A
PANEL: Shaping the Story: How Data Visualization Drives Better Communication (details)
Moderator - Tim Teehan, Director of PACs and Associations, L2
Panelist -  Pete Eskew, Head of East Coast Operations, Zignal Labs
Panelist - Thomas Sanchez, CEO and Founder, Social Driver
Panelist - Kel Elkins, Science Visualizer/Aerospace Engineer, NASA
2:25 – 3:10
Auditorium B
PANEL: Media Panel: Breaking Bad - Tips and Lessons from Inside the Newsroom (details)
Moderator - Sonya Gavankar, Newseum
Panelist - Jeff Gygax, Executive Producer, Fox5DC
Panelist - Tracy Moran, Senior Editor, Ozy
Panelist - Charles Mahtesian, Senior Politics Editor, POLITICO
2:25 – 3:10 Concurrent
News Room
PRESENTATION: Breaking Down PR's Hidden Game: Making Moves From the First Periodic Table of Influence (details)
Alan Kelly, Founder and Chief Executive, Playmaker Systems
3:15 – 3:45 Concurrent
Auditorium A
PRESENTATION: Influencer Marketing: Using Video to Tell Your Story (details)
Doug Simon, CEO, D S Simon Media
Marisa Long, Communications and PR Director, U.S. Green Building Council 
3:15 – 3:45 Concurrent
Auditorium B
PRESENTATION: News or Bots Might Be Fake, But the Damage To a Brand Is Not (details)
Johna Burke, Executive Vice President, BurrellesLuce 
3:15 – 3:45 Concurrent
News Room
PRESENTATION: 5 Trends for Digital Agencies (and Brands) to be Ready for in 2020 (details)
Eric Shutt, Director of Strategy, ISL
3:45 – 4:00
Auditorium Lobby
COFFEE, NETWORKING, EXHIBITS
4:00 – 4:40 Concurrent
Auditorium A
PANEL: Crisis Communications in a Fake News Environment (details)
Moderator - Jeff Davis, Managing Director, Van Eperen
Panelist -  Joe Householder, EVP, Hill+Knowlton Strategies
Panelist - George Thompson, Partner, Banner Public Affairs
Panelist -  Aaron Walker, SVP/Digital Crisis, Edelman
4:00 – 4:40 Concurrent
Auditorium B
PANEL: Audio Over Video - The Podcasting Revolution (details)
Moderator - Sonya Gavankar, Newseum
Panelist - Kristen Meinzer, Senior Producer, Panoply Media
Panelist - Michael O'Connell, Senior Digital Editor, Federal News Radio
Panelist - Lauren Ober, Host, "WAMU & NPR's The Big Listen"
4:00 – 4:40 Concurrent
News Room
PRESENTATION: Eight Ways Wikipedia (and SEO) Can Ruin Your Day (details)
Josh Greene, CMO, The Mather Group
4:45 – 5:30 Concurrent
Auditorium A
PRESENTATION: Engaging Influencers for Business & Government Audiences (details)
Hannah Hutchins, Director of Public Relations, Sage Communications
4:45 – 5:30 Concurrent
Auditorium B
Panel: Virtual Reality for the PR Playbook (details)
Moderator - Dan Sweet, Director of Public Relations, RP3
Panelist - Aaron Schwartzbard, CTO, Frameless Technologies
Panelist - Asif Khan, Co-Founder, Director, Fifth Tribe
5:15 – 6:00
Auditorium Lobby
COCKTAILS & NETWORKING

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